Could it be you are underestimating the sophistication level of today's tourists, not to mention the standard of food they are used to when eating out at home?
Quite frankly the vast majority of restaurants on Tenerife are nowhere near UK restaurant standards today - which have, it must be admitted, undergone a dramatic improvement in the past 20 years (they needed to!)..
Of course in the last generation, UK tourists have also gained very substantial experience of travelling to different countries as well.
And what about the local expat community, who presumably want high Canarian standards when they eat out. Obviously they should avoid Las Pergolas like the plague.
BTW the restaurant features a British chef, one of whose specialities is a cod dish. I'd be fascinated to learn that fresh cod is available in the local fishmarket. But if it isn't, why would you use something imported and frozen when high quality fresh fish is available daily?
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