Why won't retailers price match with the internet?
Ok heres the scenario, you're a small business & somebody comes into your store & asks if you will price match with a website? What do you do? Refuse & lose the sale completely, or accept a lower profit instead?
Most people have access to the internet now so the high street has to compete. We all know the store has overheads, but surely its better to get some business than no business at all?
I was in a jewellers in LC today & asked that very question for a watch I've been looking at, but the shop refused point blank to even try to compete. He knows full well I can order online & thanks to Fedex have the watch in 24hrs.
I just cannot understand the mentality to lose a sale
Ok heres the scenario, you're a small business & somebody comes into your store & asks if you will price match with a website? What do you do? Refuse & lose the sale completely, or accept a lower profit instead?
Most people have access to the internet now so the high street has to compete. We all know the store has overheads, but surely its better to get some business than no business at all?
I was in a jewellers in LC today & asked that very question for a watch I've been looking at, but the shop refused point blank to even try to compete. He knows full well I can order online & thanks to Fedex have the watch in 24hrs.
I just cannot understand the mentality to lose a sale
Surely it depends on what price the store retailer paid for his goods. A small retailer will pay far more from a supplier than a larger retailer will, who can demand large discounts on his cost price.
Also, if you have a shop, you have high overheads, where an online retailer has potentially lower overheads.
I wouldn't sell an item just to shift it, if that sale resulted in hardly any profit or no profit at all, unless it had been sitting on the shelf for a while and I could use the space for something more popular.
Most retailers arn't stupid, though some can be greedy. However most shops will set prices that reflect local conditions and that are competitive with other local businesses of a similar type.
As part of my business I sell computer supplies, from whole systems to any components. I don't pretend to be the cheapest, and I won't play the game where someone just wants to buy from the cheapest shop. However I do offer very good service, and much of my custom is either repeat business or from reccommendation. So price isn't everything.
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If they are competing against a "box shifter" who is operating on volume and miniscule margin it is likely on some products that the retailer cannot even buy the product for what the Internet based volume seller is paying
Quote:
Originally Posted by Licinius
Ok heres the scenario, you're a small business & somebody comes into your store & asks if you will price match with a website? What do you do? Refuse & lose the sale completely, or accept a lower profit instead?
Most people have access to the internet now so the high street has to compete. We all know the store has overheads, but surely its better to get some business than no business at all?
I was in a jewellers in LC today & asked that very question for a watch I've been looking at, but the shop refused point blank to even try to compete. He knows full well I can order online & thanks to Fedex have the watch in 24hrs.
I just cannot understand the mentality to lose a sale
Licinius-i didnt want a watch i wanted some fags thanks but you shouldnt have
Don't get too excited, xmas is coming & my lil girl is expecting something nice.
Quote:
Originally Posted by jogger321
If they are competing against a "box shifter" who is operating on volume and miniscule margin it is likely on some products that the retailer cannot even buy the product for what the Internet based volume seller is paying
Sorry but if you can't compete in the modern market then you don't have a future.
Well a litre bottle of San Miguel costs about 1.60 in the shops, if someone can deliver cold ones to my house in the next ten minutes i will pay double for each one they bring, hows that for a profit?
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..Which is why in the UK most fruit and veg shops, Fishmomgers, butchers etc have closed on the high St and also the reason why virtually every store will be called TESCO in around 30 years time.
I wasn't trying to justify if just pointing out that is the reality that you don't sell for a loss otherwise you will be around an even shorter time!
Quote:
Originally Posted by Licinius
Don't get too excited, xmas is coming & my lil girl is expecting something nice.
Sorry but if you can't compete in the modern market then you don't have a future.
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Ok heres the scenario, you're a small business & somebody comes into your store & asks if you will price match with a website? What do you do? Refuse & lose the sale completely, or accept a lower profit instead?
Most people have access to the internet now so the high street has to compete. We all know the store has overheads, but surely its better to get some business than no business at all?
I was in a jewellers in LC today & asked that very question for a watch I've been looking at, but the shop refused point blank to even try to compete. He knows full well I can order online & thanks to Fedex have the watch in 24hrs.
I just cannot understand the mentality to lose a sale
apart from the overheads that they have,think of the benefits you get with a shop.,i much prefer the personal service.I bought an iron 22nd august on the net and I am still waiting for it.I wished I had paid the extra and now I would have a smooth ironed shirt.
I bought an iron 22nd august on the net and I am still waiting for it
I think we've all experienced that mate & yes we'll all pay a bit more for the convenience and personal service. My laptop for example was only £15 cheaper on the net, that to me is the high st competing with the internet, yes I could've got it cheaper but I might've been waiting 2 weeks for it.
This watch however is 80 euro's cheaper (including shipping) & as its an xmas present for my daughter its not like I need it tomorrow. Any warranty issues will be referred back to the manufacturer so theres no difference there either.
If the watch was 15-20 euro's extra in the shop then I'd pay it, but how many of us can justify paying so much extra for the exact same item?
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