globalguy

I have noticed that most of the UK bars and restaurants here in the south seem to cater for the UK market only.

If you own one, is your menu/marketing material in German also? And if so, do they come?

TonyB

We do not have a bar/restaurant but we do - excursions, car hire, boat trips all of which we promote within store and outside on display boards in English and German. We have standard phrases, in German (and French) on our laptops to deal with the most 'popular' questions.

This attracts Germans into the store and, since we opened nearly four years ago, we find that a fair proportion of our business is generated from the German tourist sector. We have found that the Germans have no problem with our poor pronunciation and, in fact, this helps to break down barriers and creates a 'bit of fun' atmosphere at point of sale.

I often have wondered why a lot of British bars and restaurants tend not to attempt to promote other nationalities - in my view, by having a little bit of extra signage text in German, this could encourage extra footfall.

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Fred Perry

We do get quite a few Germans in the store. Fred Perry gear is popular in Germany at present and alot more expensive than here so we do ok.

We have no signs in German but the logos do the talking.

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redarrow

I get quite a few internet and phone users. Sometimes I find they can be a bit impatient. Had some Austrians in and they are just so much more laid back than their neighbours, really charming people.

You're right about the language thing, you can have lots of fun and they usually see the funny side.

There is such a lot of Britness in my area though, but I dare say there's a German business owner in Gran Canaria asking the same question about us.

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globalguy

Exactly, just a German Flag with "Herzlich Willkommen" should do wonders in helping convert passers-by into paying customers.

Showing the Bunesliga on the Satellite TV will probably be going a bit too far though lol