Lived in LA for a while, use to do the trip to & fro frequently, now sometimes to get to Arizona via LAX, We use Virgin if at all poss, they go the extra mile, service, comfort, movies, upgrades ( can sometimes get this free, always worth a try

) etc. Have not had a bad trip with Continental Airlines either, again good for upgrades etc. We avoided B.A to USA. Snooty service, bad connections, couldn't give a damn attitude.
Have a great time am envious