If they are competing against a "box shifter" who is operating on volume and miniscule margin it is likely on some products that the retailer cannot even buy the product for what the Internet based volume seller is paying
Quote:
Originally Posted by Licinius  Ok heres the scenario, you're a small business & somebody comes into your store & asks if you will price match with a website? What do you do? Refuse & lose the sale completely, or accept a lower profit instead? Most people have access to the internet now so the high street has to compete. We all know the store has overheads, but surely its better to get some business than no business at all? I was in a jewellers in LC today & asked that very question for a watch I've been looking at, but the shop refused point blank to even try to compete. He knows full well I can order online & thanks to Fedex have the watch in 24hrs. I just cannot understand the mentality to lose a sale  |